Main Key Words
Key Words: These are some important key words that will be used throughout the project and are important to remember. Avante Garde: This gives the audience the impression that this is the latest product that if they get, will be ahead of everyone else. It is the latest model of said product meaning that no one will have it yet, so by getting it you are one step ahead of people around you. Weasel words: This suggests a positive outcome of using the product without making any actual promises, such as " A dish soap that leaves dishes virtually spotless ." The word "virtually" tells us that there is no guarantee that this product will 100% do what it says it will, which warned the audience before they think about purchasing the product. Magic Ingredients: